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Tips on How to Integrate Seasonal Design into Your Branding

Even if you deliberately avoid keeping track of the calendar, you can most likely tell when the holiday season is approaching. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.

Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.

Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.

Let your logo spread the joy of the holidays.

Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.

Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.

The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.

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Don’t be limited to the winter holiday seasonal design elements alone. Try to cover other seasons such as the ones related to your industry.

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Social media and seasonal design trends.

Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.

You can ride with the seasonal tide by using a Facebook cover photo that has a holiday inspired design, for inspiration you can view here! Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Have your customers and clients meet seasonal greetings and imagery when they decide to visit your different social media pages.
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Logo scheduler plugins allow you to change your logo with your season specific one across your email and different social media platforms with ease and seamlessly. Click now for more information

If your company has a blog, you can post content that is appropriate for the season. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.

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